SITUATIONAL MARKETING

by Nicolette Peterkin

When brands use well-known social events to advertise and sell a product or service, this is known as situational marketing. In other words, it refers to advertising that is specifically suited to a customer's wants and needs. A scenario analysis is necessary because it identifies possible clients, evaluates projected growth, evaluates competitors, and provides a realistic assessment of your firm. It all comes down to focusing on precise business goals and identifying the elements that help or hinder those goals. Marketers utilize this set of strategies to evaluate a company's internal and external settings in order to gain a better understanding of its capabilities, consumers, and business climate.

Marketing is and has always been an iterative process. As a result, situational marketing is important in marketing tactics. It's a must-have knowledge of how trends function, how public events affect public perception, and how personality influences purchase patterns. In order to stay at the top of news feeds, many marketers recycle blog content, videos, or images. Recycling content, on the other hand, might lead to brand fatigue in an age when attention spans are limited to immediate relevance.

Using particular calendar dates as a source of inspiration is a simple and efficient technique to generate ideas. Getting a calendar that shows all of the country's national holidays and major events, as well as all of the essential dates to commemorate a company milestone in the niche it operates, is an example.

Reasons to Use Situational Marketing

• To gain new Followers - By creating shareable situational marketing material with the potential to go viral, brands not only become closer to their audience, but also swiftly reach new audiences. Your current followers, as well as some pages and groups, will want to share situational information with their friends and audiences, and this is the most cost-effective technique for gaining new social media followers.

• Sales - Given that situational marketing can increase brand awareness, organic reach, and new followers, it's only natural to think that it will also increase sales. Because situational content is often used to market a new product or service, you should always add a link to what you sell in the post's description to increase your chances of earning a sale.

• Create Viral Content - As the relevance of organic audience develops year after year, post reach has become increasingly significant in marketing, particularly on social media. The most efficient strategy to extend the duration and impact of your post is to use viral material. The opportunities are limitless, and the timing is perfect. The possibilities are unlimited, and the timing is ideal. Festive images and videos, holiday-themed articles, news-related posts — the possibilities are endless, and the timing is impeccable. Such content has all of the elements to go viral because it is presently popular. Carpe diem, because it will be replaced by something new the next day. Fortunately, with so much going on in the world, situational marketing ideas are never scarce.

• Improve Brand Awareness - By leveraging popular events and creating marketing campaigns around them, businesses may build reputations, promote their beliefs and ideals, and simply ensure that they are recognized by the public. Simply said, brand awareness is a metric that measures a company's capacity to be remembered and recognized by its target market. Customers will see its offers in their newsfeed until they develop a brand preference based on familiarity.

• Enhance Customer Engagement - The new money is social media impressions. Client involvement is measured by likes, shares, responses, views, and subscriptions, which are all markers of a successful marketing campaign. It also shows that people read and watch your posts rather than merely scrolling past them. And when the content is about something that a lot of people are familiar with, it's a lot easier to get prospects' attention. Customer engagement can be boosted through a variety of methods, including social media marketing and conversational marketing. These strategies are critical for keeping in touch with clients and making your company more relatable and meaningful to them.

It's difficult to build a brand's reputation and establish a strong relationship with its target audience without situational marketing. Furthermore, with so many special events taking place on a regular basis, you'll never run out of material. You may stay relevant and increase brand awareness by introducing situational promo activities by keeping an eye on internet trends and incorporating them into your marketing strategy.